Creating a Good Email

Email Marketing Etiquette

Send Good Email

This sounds obvious, but it can be harder than it sounds! There is no secret formula to sending email that works. But there are certainly steps that can help—a few of which are outlined above. Here are some basic questions you should ask yourself before you hit send:

Have I asked my subscribers what kind of content they want to receive?
Will my subscribers want to read this email?
Have I included both an HTML and a plain text version?
Is my email responsive?
Is my email a positive reflection of my brand?
Is my messaging consistent from my subject line, to my header, to my body copy, to my conclusion. (Look at your email as a story with a clear beginning, middle, and end.)?

And overall… Am I getting the right message, to the right subscriber, at the right time?